來聊聊店內的主力商品 Sigma Guitars 的一些小知識吧~

這就是Sigma 吉他上最常見的logo樣式




最初會挑選Sigma當成我店內的主力商品大概的故事是這樣的

最開始時我還沒開店時，在接些零碎的維修或是調整案件時，曾經有客人拿給我Sigma的萬餘元的吉他給我做調整。當時我只覺得這把琴非常的猛。雖然拿到手時弦距有些過低，造成一些問題。但總體來說，這是一把非常厲害的樂器。在呆丸人CP值至上的心理催使之下，讓我十分印象深刻。

總結來說有幾個原因讓我成為店內主力

1. 聲音及手感讓我覺得十分的可以接受
2. 對於一把中階價位，價格落於1~3萬元左右的樂器來說。十分有競爭性
3. 品牌形象在目前市場上面來說並沒有被打亂
4. 雖然是中國製，但品管有中上水準
5. 業務本人長的又高又帥  十分親切而且對於小店家向我一樣的，配合的方式十分好。

基於以上幾點理由，雖然說這不是一把利潤如市場低階琴模式的樂器幾乎是賣一把賺一把的狀態。但是因為品管ok，出售的樂器至今還沒有發生過異常回店內的狀況。這大概是我最重視的一個點吧。

以上呢~都是廢話先來介紹一下官方網站內的資訊吧

THE LEGEND IS ALIVE –
SIGMA GUITARS ARE BACK …

In the late 1960s the situation for US guitar manufacturers became difficult: guitars that were made in Japan, looking very similar to US guitars, were flooding the market but at a much lower price. These guitars increasingly endangered the US manufacturers dominance on the market, and a few American companies reacted to that development in an appropriate manner: They did not take any legal steps but instead launched a counter offensive. That’s when “Sigma Guitars” was born.
In 1970 “SIGMA”, the brandname for acoustic guitars, was launched.
They were built by specially trained staff in the most efficient guitar factories in Japan and then sent to the US for inspection before being released for sale and shipping to the music stores.

The first Japanese made Sigma guitars were quite different to the instruments built in the following years in other countries. After several years of production the manufacturing of the guitars was moved to Korea, with new model numbers in place, and the development of a new logo.
From now on every single guitar featured on the headstock the following words with pride: “Sigma Guitars Est. 1970”.

“Sigma Guitars” were soon to have an excellent, yes even legendary, reputation. Some models were said to be of outstanding quality, both, in construction and sound. That’s why it is striking, but not surprising, that there are hardly any second-hand Sigma guitars up for sale. Most owners still swear by their instruments and would never part with them. There are Sigma fans, Sigma communities, Sigma websites; and even collectors have specialised in Sigma guitars.
We at AMI feel committed and obliged to this tradition. As a distributor of fine acoustic and classical guitars  for over 25 years, it is a great honour that we were able to obtain for some parts of the world the rights of the time-honoured name “Sigma Guitars Est. 1970” as well as the distinct Sigma logo.
Our business partner and guitar manufacturer is one of the most respected makers who has been building outstanding quality guitars for over 20 years.
This is where the circle closes:

“Sigma Guitars Est. 1970”, has returned, and we, at AMI are proud to be part of this legend.

大概在1960年晚期時，大批山寨國吉他湧入美國市場(當時山寨大國是日本) 。大量長相相似價格低廉的日本樂器打趴了大部分的美國琴。部分美國琴廠決定直接反擊，反擊的方式不是藉由打跨國官司控告日本廠商，而是搞個新品牌Sigma 跟日本對抗。

(這個原理就跟你現在去告中國，說妳國家內有些廠商抄襲我家的產品，然後中國不甩你是一樣道理。因為告也沒什麼用)

接下來在70年代。由原廠(martin公司)負責訓練制琴工匠，再送到日本進行高效率的生產工廠進行製作。最後成品再送回米國做再次的品管來出貨。

在日本生產數年後礙於各種理由，把工廠移置韓國。在韓國生產時同時也新開發新的型號以及新的logo。就是在前面看到的logo。

這時期的sigma吉他在市場上面極受好評。不論是在聲音及各方面都有傑出的表現。尤其在二手市場上也很難見到二手的sigma吉他，因為使用者對擁有的琴都十分滿意。

AMI集團接手後持續使用原始的logo並保持其傳統。(後面兩段基本上都是屁話....)
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事實上在AMI集團接手前 2007年時，Sigma guitars 曾經在 C.F. Martin & co中斷生產過。

接下來到2011年時德國樂器公司接手後。重啟生產並將產線拉到了中國。

雖然C.F. Martin & Co 把Sigma guitars 賣給了AMI。但是並沒有允許AMI公司在米國本土販售掛名 Sigma Guitars的吉他。所以在美國本土的Sigma Guitar都是2007年生產的琴。AMI公司則是使用Kindred Guitars這個名子販售至米國本土。但是2015/7時在官方FB宣布因為合作的某些原因將會不再販售於美國市場。所以基本上Kindred也是掰掰了。

在Sigma 的歷史上曾經改過幾次的label樣式 從最早期的Black&White label樣式 the Gold label 還有 Purple lable及Back Brace的樣式。因為都年代久遠。照片不太好找

大致上長這樣。但是新版本的AMI生產的標示上就再也沒出現過C.F. Martin&Co. 字樣了。

現在的標籤長這樣上面有寫made in China以及底下有 AMI GmbH的樂器商名稱還在最後註明是德國公司

2007年前的版本才會說他是C.F. Martin&Co.旗下的品牌。

在日產的年代有幾個比較有名氣的型號。 DR-7

琴頭的Logo有大家稱呼的倒下的M字樣 希臘字母S的樣式和金色的SIGMA大寫字樣。我個人覺得長的還蠻醜的......。

當然還有很多著名的型號。如果大家有興趣可以去參考一下Wiki百科內的Sigma Guitars























































--後記
這次稍微查閱了一下 Sigma 吉他的歷史讓我好像對吉他宅的經驗值好像又增加了一點。對我來說我心中的Sigma就是超優質的面單板琴，絕大多數Martin樣式的琴都有7~8成 Martin聲音相似度。但是他價位只有C.F. Martin&Co. 的1/3而已。所以當你想要C.F. Martin&Co. 音色時，請不要希望Sigma聲音和C.F. Martin&Co.一樣。因為價格只有1/3。但是你一定會對他的琴有出色的工藝技術及美好的聲音驚艷。如果你還缺一把琴，你可以來試試看店內的Sigma牆。

不論如何!! 你永遠都缺一把琴~




就跟你老婆衣櫥內永遠都缺幾件衣服是一樣的道理。
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